Calculate the average cost to acquire a single customer, incorporating marketing and sales expenses.
Spend & Customers
CAC Analysis
Customer Acquisition Cost (CAC)$0per new customer
About this calculator
Overview
A good CAC depends heavily on your industry and Average Revenue Per User (ARPU). In SaaS, a common target is to recover your CAC within 12 months (Payback Period).
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Pro Tips
LTV:CAC Ratio: Investors often look for a ratio of 3:1 or higher. Meaning the Lifetime Value of a customer should be 3x what it cost to acquire them.
