Calculate the percentage of customers who stop using your service over a given period.
Customer Data
Churn Analysis
Churn Rate0.00%Healthy Range (< 5%)
About this calculator
Overview
Churn rate is a critical metric for subscription businesses. A high churn rate indicates that your product isn't retaining users, which limits growth even if you acquire new customers rapidly.
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Pro Tips
A 'negative churn' is ideal, where revenue expansion from existing customers outpaces the lost revenue from churning customers.
Reducing churn is often 5-25x cheaper than acquiring new customers.
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Fun Facts
Formula: Churn Rate = (Customers Lost / Customers at Start) × 100
