CAC Calculator (Customer Acquisition Cost)

Calculate the average cost to acquire a single customer, incorporating marketing and sales expenses.

Spend & Customers

Marketing Spend ($)

Sales Spend ($)

New Customers Acquired

CAC Analysis

Customer Acquisition Cost (CAC)$0per new customer

Overview

A good CAC depends heavily on your industry and Average Revenue Per User (ARPU). In SaaS, a common target is to recover your CAC within 12 months (Payback Period).

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Pro Tips

LTV:CAC Ratio: Investors often look for a ratio of 3:1 or higher. Meaning the Lifetime Value of a customer should be 3x what it cost to acquire them.

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